OAKLAND, Calif. – December 7, 2017 – Pandora releases their ‘Artist to Watch: 2018’ list today, highlighting emerging artists across Latin, Rock, Pop, Indie, EDM, Hip-Hop and Country genres, offering predictions based off data, industry priorities and curation insights on artists expected to dominate music charts in 2018.
Pandora has selected rising stars across genres you should now in music who have either built a substantial social media fan base or leading a new class of musicians redefining the sound of their perspective genre. The Artist to Watch list continues Pandora’s commitment to promote new talent, celebrate music across all genres, and connect artists with new fans through music discovery on the platform.
The Artist to Watch: 2018 selection is split into three individual lists including Country, Latin and General (Hip-Hop/Pop/Indie/R&B/EDM) categories. The 2018 Country Artist to Watch
list was released in November featuring artists like Tyler Childers, Devin Dawson and Carly Pearce along with a special mixtape
. The Artist to Watch Latin list
releases today along with a curated mixtape
featuring audio from all selected artists.
Below are quotes from Pandora curators on their selection of the Artist to Watch: 2018 General list:
Justin Boland, Lead Hip-Hop/R&B Curator
“From trendsetters to hit makers, we’ve been watching these hip hop & R&B artists create a buzz on Pandora. We analyzed street cred, crew love, industry insights, social data and plenty of vibe to pick our faves for 2018. Look out for these artists to make moves in the next year.”
Tiana Lewis, Lead Pop Curator
We listened to TONS of artist before we were able to arrive at the 25 artists to watch in 2018. When it comes to Pop, everything is fair game, so really understanding not only where the Pop scene currently is, but where it’s headed is key. Using our data along with industry insight, tracking an artist’s growth when it comes to live performances along with a few other key factors we were able to select our top 25. Whether you’re a fan of Demi Lovato, Calvin Harris or Beyoncé there’s something here for you!
Below are the selected Artist to Watch: 2018 General recipients and please check out our blog (CLICK HERE
) for more info/photos/commentary on the selection.